Evie Poitevent operates a boutique store that specializes in footwear.She faces many promotional and advertising decisions on a daily basis,such as what kind of a sale she should conduct after Christmas,for how many days the sale should be held,and what kind of items should be placed on sale.Poitevent's advertising focus is on _____ because of its short-term nature.

Question

Quizplus · Accepted Answer

The advertising focus on what kind of sale to conduct, for how many days, and what items to place on sale suggests a focus on tactics rather than overall strategy. The short-term nature of these decisions also supports a focus on tactics. Narrowcasting and broadcasting relate more to the distribution of the advertising message, while relationships are not directly mentioned in the scenario.

Evie Poitevent Operates a Boutique Store That Specializes in Footwear