A Quinceañera is a celebratory rite of passage for Latino girls when they turn fifteen.In the United States,some teen-oriented magazines such as Seventeen have begun including articles and publishing special guides focused on the Quinceañera.This is an example of a _____ strategy.

Question

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The strategy being used here is market segmentation, which involves dividing a market into smaller groups with similar needs and characteristics. By targeting Latino girls celebrating their Quinceañera, Seventeen magazine is specifically focusing on a subset of the overall market that has distinct needs and preferences.

A Quinceañera Is a Celebratory Rite of Passage for Latino