In 2005,Comcast created AZN,a television network for Asian Americans.What type of strategy did Comcast use when it found this unique group of consumers whose specific needs were not being addressed by a cable station?

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Comcast used market segmentation strategy when it created AZN, a television network for Asian Americans. Market segmentation is the process of dividing a large, diverse market into smaller, more homogeneous groups of consumers who have similar needs or characteristics. In this case, Comcast identified a unique group of consumers (Asian Americans) whose specific needs were not being addressed by a cable station, and created a new network to cater to their interests and preferences.

In 2005,Comcast Created AZN,a Television Network for Asian Americans