The term integrated marketing communications means

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Integrated marketing communications (IMC) refers to the practice of coordinating and integrating various forms of communication and messaging from a company's brand across multiple channels and sources. This can include advertising, public relations, sales promotions, personal selling, social media, and other forms of communication. The goal of IMC is to ensure that a consistent and cohesive message is being communicated to the target audience, no matter where they encounter the brand.

The Term Integrated Marketing Communications Means