After Mattel evaluated many new products to add to its Barbie product line and before any prototype was created,the toy manufacturer instructed a committee to select three of the ideas to present to a group of consumers.The consumer group was asked to evaluate the ideas in terms of their marketability.This stage of new-product development is called:
A) prototype screening
B) concept testing
C) market testing
D) idea manipulation
E) idea diffusing

Question

Quizplus · Accepted Answer

Concept tests evaluate new-product ideas usually before any prototype has been created.

After Mattel Evaluated Many New Products to Add to Its