The marketing function that evaluates public attitudes,identifies areas within the organization that the public may be interested in,and executes a program of action to gain public understanding is called:
A) public relations.
B) advertising.
C) implicit communications.
D) personal selling.
E) sales promotion.

Question

Quizplus · Accepted Answer

This is the definition of public relations.

The Marketing Function That Evaluates Public Attitudes,identifies Areas Within the Organization