Which of the following statements about sales promotions is true?
A) Public relations cannot effectively be used with sales promotions.
B) Sales promotion is a type of direct marketing.
C) Marketers view sales promotions as more effective when they are created as long-run stimulation tools.
D) Trade shows, coupons, premiums, and vacation giveaways are types of sales promotions.
E) All sales promotions must be aimed outside the organization.

Question

Quizplus · Accepted Answer

Sales promotions can be used to improve the effectiveness of advertising and public relations activities.They are most effective as short-run tools.Sales promotions are commonly directed at the organization's employees as well as to consumers and dealers.

Which of the Following Statements About Sales Promotions Is True