Which of the following statements about the characteristics of the elements in the promotional mix is true?
A) Control over message content is greatest when public relations is used.
B) A large audience is best reached with personal selling.
C) The sponsor or company is identified in advertising.
D) The mode of communication for sales promotion is usually direct and personal.
E) The message flow with advertising is two-way.

Question

Quizplus · Accepted Answer

Advertising is any form of impersonal paid communication in which the sponsor or company is identified.

Which of the Following Statements About the Characteristics of the Elements