For which of the following purchases is Gordo most likely to pass through all four stages of the AIDA process?
A) A pair of white socks
B) A two-pack of light bulbs
C) A loaf of bread
D) Gear for mountain climbing
E) A six-pack of beer

Question

Quizplus · Accepted Answer

Most buyers involved in high-involvement purchases pass through the four stages of the AIDA model.The climbing gear would be the alternative most likely to create a high level of psychological risk.

For Which of the Following Purchases Is Gordo Most Likely