To provide more delivery service to the consumer market,UPS created UPS stores.According to the AIDA model,to create attention for this more convenient and less expensive way to mail packages through UPS,its marketing department should have relied on which element of the promotional mix?
A) Public relations
B) Sales promotion
C) Event sponsorship
D) Personal selling
E) Direct marketing

Question

Quizplus · Accepted Answer

Public relations is best at drawing attention to a product or company.

To Provide More Delivery Service to the Consumer Market,UPS Created