Frigo Design has developed easy-to-install panel sets to update any refrigerator,dishwasher,or compactor made since 1942.As Frigo Design plans its promotion for its new chalkboard panels,which of the following factors will be likely to affect its promotional mix?
A) Its chalkboard panels are a new product.
B) Its chalkboard panels are targeted to families with school-age children.
C) Its chalkboard panels are easy to install.
D) Its panels fit any refrigerator, dishwasher, or compactor made since 1942.
E) All of these factors will affect Frigo's promotional mix.

Question

Quizplus · Accepted Answer

Nature of the product,target market,and product life cycle stage are all factors that would affect the choice of promotional mix elements.

Frigo Design Has Developed Easy-To-Install Panel Sets to Update Any