Slatescape sells crushed slate to be used as a decorative,permanent mulch to keep weeds out of flower beds.Initially,Slatescape was marketed heavily to home owners,but after years of radio and television advertising,Slatescape has decided to put a majority of its promotion budget into personal selling and sales promotion to lawn and garden supply stores and large discount stores such as Walmart.This new strategy is a _____ strategy.
A) kinetic
B) push
C) pull
D) foot-in-the-door
E) reinforcement

Question

Quizplus · Accepted Answer

The use of aggressive personal selling and trade advertising by a manufacturer to convince a wholesaler or retailer to carry and sell its merchandise is known as a push strategy.

Slatescape Sells Crushed Slate to Be Used as a Decorative,permanent