The promotional mix elements that should be emphasized for products moving into the growth stage of the product life cycle are:
A) public relations and reminder advertising
B) sales promotion and public relations
C) personal selling and persuasive advertising
D) sales promotion and personal selling
E) informational advertising and publicity

Question

Quizplus · Accepted Answer

During the growth stage,advertising and public relations remain strong,sales promotion declines in importance,and personal selling is used.Advertising is persuasive.

The Promotional Mix Elements That Should Be Emphasized for Products