An ad for a prescription-only antihistamine that does not make its users sleepy like many other allergy medications was run in several health and fitness magazines.The ad said that if you were interested in learning more about the new product or trying it out,you should ask your physician.The manufacturer of the drug was using a _____ promotional strategy.
A) reinforcement
B) personal selling
C) push
D) pull
E) kinetic

Question

Quizplus · Accepted Answer

A manufacturer using the pull promotional strategy focuses its promotional efforts on the consumer.

An Ad for a Prescription-Only Antihistamine That Does Not Make