To get more retailers to stock its products,Rust-Oleum paint developed a strong advertising campaign aimed at consumers.The ads show creative ways to use paint to make homes more attractive and emphasize that the paint doesn't chip,peel,or fade.Rust-Oleum is using a _____ promotional strategy.
A) push
B) channel
C) reinforcement
D) pull
E) kinetic

Question

Quizplus · Accepted Answer

A pull strategy involves ad campaigns aimed at consumers in hopes of getting consumers to demand the product from retailers who in turn will demand it from manufacturers.

To Get More Retailers to Stock Its Products,Rust-Oleum Paint Developed