You are the promotions manager for Pyrolave,a company that turns lava rock into counter tile.The company's counter tile is easy to clean and resistant to scratches but is more expensive than other materials used for countertops.You need to decide whether to implement a push or a pull promotional strategy.Define and describe both the push and the pull strategy,and describe what promotions might be used in each strategy.

Question

Quizplus · Accepted Answer

The Answer of You are the promotions manager for Pyrolave,a company that turns lava rock into counter tile.The company's counter tile is easy to clean and resistant to scratches but is more expensive than other materials used for countertops.You need to decide whether to implement a push or a pull promotional strategy.Define and describe both the push and the pull strategy,and describe what promotions might be used in each strategy.

You Are the Promotions Manager for Pyrolave,a Company That Turns