Kraft Foods
Kraft Foods has established dedicated teams to focus on their business with many of their largest customers. With "Team Kroger," Kraft has combined with Nabisco selling organizations in order to bring more unique shopper insights to Kroger supermarkets. This helps Kroger understand their shoppers and customize their programs to grow even more. At the same time, Kraft has strengthened its relationship with Kroger by gaining a better understanding of the supermarket's needs and how it can help support Kroger's business objectives concurrently with its own.
-Refer to Kraft Foods. The sales team in Bentonville,Arkansas,devotes all of its efforts on satisfying the needs of its largest customer,Walm-Mart. This is an example of a sales force organized by:

Question

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The sales force organized by individual client or account is called a key account management structure. Kraft Foods' sales team in Bentonville, Arkansas, is an example of this structure as they focus solely on the needs of their largest customer, Walmart. Wal-Mart is one client or account that Kraft Foods sell to,but an entire sales team is devoted to this client.

Kraft Foods Kraft Foods Has Established Dedicated Teams to Focus on Their