Loss-leader pricing is a price tactic that tries to get consumers into a store through false or misleading price advertising.

Name: Loss-leader pricing is a price tactic that tries to get consumers into a store through false or misleading price advertising.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Leader pricing,also called loss-leader pricing,is a price tactic in which a product is sold near or even below cost in the hope that shoppers will buy other items once they are in the store.

Loss-Leader Pricing Is a Price Tactic That Tries to Get