For which of the following situations would a price skimming strategy be most appropriate?
A) The addition of a new comic book series with a gay protagonist
B) The introduction of a new brand of bottled water
C) The elimination of demand for low-wattage light bulbs
D) The introduction of a unique, roomy automobile model that has extremely low energy and fuel costs
E) The introduction of a Barbie Olympic champion doll by Mattel and the International Olympic Committee

Question

Quizplus · Accepted Answer

The automobile will justify a price skimming strategy because the manufacturer will need to recoup research and development costs,and it will take several years for the competition to catch up.

For Which of the Following Situations Would a Price Skimming