If the audience for your sales letter promoting a new security system is made up of affluent suburbanites,the consumer benefit you would most want to emphasize in your letter is _____________
A)the reliability of the system when protecting the consumer's property.
B)the low cost.
C)the attractive appearance of the device.
D)The easy,do-it-yourself installation.

Question

Quizplus · Accepted Answer

Affluent suburbanites are likely more concerned about the safety of their property and possessions than the cost, appearance, or ease of installation. Therefore, emphasizing the reliability of the system when protecting their property is the consumer benefit that would be most important to them.

If the Audience for Your Sales Letter Promoting a New