Minority media such as television and newspapers targeted to specific groups has increased because
A)Today's minorities are better educated than in the past
B)Minority news items were often ignored by mainstream media
C) The financial potential of these markets are now being recognized as lucrative by advertisers.
D)All of the above have contributed to the growth of minority media.

Question

Quizplus · Accepted Answer

All three options have played a role in the growth of minority media. As minorities have become better educated, they have demanded better representation in the media. Mainstream media has also historically ignored minority news or misrepresented it, which creates a gap in the market for targeted minority media. Finally, advertisers are recognizing the financial potential of these markets and seeking to reach these audiences through targeted advertising.

Minority Media Such as Television and Newspapers Targeted to Specific