A merger between McDonald's and Burger King would be an example of a
A) conglomerate merger.
B) horizontal merger.
C) vertical merger.
D) parallel merger.

Question

Quizplus · Accepted Answer

A horizontal merger is a merger between two companies that operate in the same industry or market, and in this case, McDonald's and Burger King are both fast food restaurants that target similar customers. Therefore, a merger between them would be an example of a horizontal merger.

A Merger Between McDonald's and Burger King Would Be an Example