The merger of a firm in one industry with another firm in the same industry that sells similar products is called a
A) vertical merger.
B) secondary merger.
C) horizontal merger.
D) conglomerate merger.

Question

Quizplus · Accepted Answer

A horizontal merger is when two firms in the same industry that sell similar products merge together. This type of merger can lead to increased market power and potentially higher prices for consumers.

The Merger of a Firm in One Industry with Another