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A Promoter Might Charge Less Than the Profit Maximizing Ticket

Question 24

Multiple Choice

A promoter might charge less than the profit maximizing ticket price because


A) he believes his own "hype" about the demand for the event.
B) he knows that the cost of constructing the facility is a "sunk cost", and must be ignored.
C) the talent may want to create a reputation for charging fair price so as to get more in the future.
D) all of the options are correct.

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