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A Promoter Might Charge Less Than the Profit Maximizing Ticket

Question 21

Multiple Choice

A promoter might charge less than the profit maximizing ticket price because


A) ticket profits are not everything, the total profit may be enhanced by on-site memorabilia sales.
B) the talent that they represent may wish to play to a full arena for their own ego.
C) the talent may want to create a reputation for charging fair price so as to get more fans in the future.
D) all of the options are correct.

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