Which term describes a business' approach to offering multiple ways in which customers can interact with it?
A) Customer relationship management (CRM)
B) Customer collaborative systems (CCS)
C) Multi-channel service delivery
D) Multi-path convergence

Question

Quizplus · Accepted Answer

Multi-channel service delivery is the term that describes a business' approach to offering multiple ways in which customers can interact with it. This can include channels such as phone, email, chat, social media, and in-person interactions. Customer relationship management (CRM) is a strategy for managing a company's interactions with customers, while customer collaborative systems (CCS) generally refers to technology platforms that enable collaboration among customers themselves. Multi-path convergence is not a commonly used term in the context of business-customer interactions.

Which Term Describes a Business' Approach to Offering Multiple Ways