What is a fundamental goal of CRM systems?
A) To provide customers with information partnerships
B) To lower the costs of maintaining inventory systems
C) To manage and track customer interactions
D) To manage, track, and supply products and services to customers in a timely manner

Question

Quizplus · Accepted Answer

The fundamental goal of CRM (Customer Relationship Management) systems is to manage and track customer interactions, which includes collecting and analyzing customer data, managing customer relationships, and improving customer satisfaction. CRM systems are designed to help businesses build and maintain strong relationships with their customers by providing them with personalized services and experiences, improving customer loyalty, and increasing sales and revenue. Therefore, option C is the correct answer. Options A and D are incorrect as they focus on customer information partnerships and supplying products and services in a timely manner, respectively, which are not the primary goals of a CRM system. Option B is also incorrect as it refers to inventory systems rather than CRM systems.

What Is a Fundamental Goal of CRM Systems