Which of the following systems can be used to gain insights into the needs, wants, and behaviors of customers?
A) Sales force automation systems (SFA)
B) Customer relationship management systems (CRM)
C) Transaction processing systems (TPS)
D) Collaborative information systems (CIS)

Question

Quizplus · Accepted Answer

Customer relationship management systems (CRM) are designed specifically to track and analyze interactions with customers, providing insights into their needs, wants, and behaviors. Sales force automation systems (A) are focused on streamlining the sales process, while transaction processing systems (C) are geared towards processing transactions and managing data. Collaborative information systems (D) are used for communication and collaboration within a team or organization, and are not specifically designed for customer insights.

Which of the Following Systems Can Be Used to Gain