Jamie Nelson is interested in determining the satisfaction of people with the service provided by their telephone company (for landline customers only). She decides to draw her sample from the telephone directory. For Jamie's research, the telephone directory is serving as a(n):
A)sampling unit.
B)element chart.
C)sampling frame.
D)element.
E)census.

Question

Quizplus · Accepted Answer

The telephone directory is serving as a sampling frame, as it provides a list of potential individuals who can be sampled for Jamie's research. It is not a sampling unit (as each individual phone number would be a sampling unit) or an element (as an element would refer to the actual individuals being sampled). It is also not an element chart, as that is not a commonly used term in sampling. A census is a complete enumeration of all individuals in a population, which is not relevant to Jamie's sampling approach.

Jamie Nelson Is Interested in Determining the Satisfaction of People