A college professor wants to find if students in the U.S. colleges will find the new textbook that he has written to be useful and interesting. He decides to sample all marketing majors at the school he teaches. He believes that this group of students will be representative of the U.S. college student population. His method of sampling is most probably:
A)census sampling.
B)convenience sampling.
C)judgment sampling.
D)quota sampling.
E)cluster sampling.

Question

Quizplus · Accepted Answer

Judgment sampling is a non-probability sampling method in which the researcher selects the sample based on their judgment about which individuals would be most representative of the population. In this case, the professor believes that marketing majors at his school will be representative of the U.S. college student population, so he decides to sample all of them.

A College Professor Wants to Find If Students in the U.S