A researcher decides to use in-depth interviews over focus groups for her research study. All of the following could have motivated this decision, EXCEPT:
A)she wanted to cover richer details from each participant in the study.
B)she wanted to lower the likelihood of getting socially desirable responses from participants.
C)she wanted to create a situation where participants didn't feel like they had to impress others by their responses.
D)she wanted to hear from respondents who may feel inhibited in the presence of others.
E)she wanted the participants to build upon each others' responses.

Question

Quizplus · Accepted Answer

In-depth interviews do not involve group interaction, so participants cannot build upon each other's responses. All other options provide valid reasons for choosing in-depth interviews over focus groups.

A Researcher Decides to Use In-Depth Interviews Over Focus Groups