A Focus Group Is

A focus group is:

A) an interview technique with the main objective of finding out how a subject would respond to a certain statement.
B) a formalized process of bringing a small selected group of people together for an interactive and spontaneous discussion on one particular topic or concept.
C) a detailed outline of the topics, questions, and sub-questions used by the moderator to lead the focus group session.
D) the interactive procedure between the researcher and moderator discussing the subjects' comments and / or responses to the topics that outlined the focus group session.
E) the systematic procedure of taking individual responses and grouping them into larger theme categories or patterns of expressions.