A Marketing Manager Wants to Do a Market Study Before

A Marketing manager wants to do a market study before launching a new product. The research study will take three months to complete. Just two weeks before starting the study, she learns that their competitor is about to launch a product that will compete directly against her company's new product. Given this new development, she decides to cancel the research study and launch the product immediately. The reason for NOT conducting the study is:

A) the problem can be resolved using existing information.
B) the problem is not of strategic or tactical importance.
C) adequate information is available in the company's internal records to resolve the problem.
D) time constraints associated with the problem make it impossible to conduct the study.
E) the cost of conducting the study outweighs the benefit of additional information.