Causal research is most appropriate when:
A)generating insights to help define the problem situation confronting the researcher.
B)improving the understanding of consumer motivations, attitudes, and behavior that are not easy to access using other research methods.
C)it enables the decision maker to make "If-then" statements about the variables.
D)using historical data structures of variables that have been previously collected and assembled for some research problem or opportunity situation other than the current situation.
E)collecting quantitative data to answer research questions such as who, what, when, where, and how.

Question

Quizplus · Accepted Answer

Causal research enables the decision maker to make "If-then" statements about the variables, indicating that this is the most appropriate when seeking to establish a cause-and-effect relationship between variables. The other options are better suited for other research methods - A is associated with exploratory research, B is associated with qualitative research methods, D is associated with secondary data analysis and not primary research, and E is associated with descriptive research.

Causal Research Is Most Appropriate When