A researcher finds that respondents will probably misinterpret the term "salient" used in a couple of survey questions. If the research is conducted in a scientific manner, this problem will most likely get caught at which stage of the research process?
A)Step 2 - specification of research questions
B)Step 4 - determine the research design
C)Step 7 - pretest the questionnaire
D)Step 9 - data analysis
E)Step 10 - instrument problem identification

Question

Quizplus · Accepted Answer

Pretesting the questionnaire is designed to catch any problems with the survey questions before they are administered to the full sample. This is a critical stage in the research process as it can identify issues such as respondent confusion with particular terminology or misunderstanding of questions. Therefore, the problem with misinterpreting the term "salient" is most likely to be identified during the questionnaire pretesting stage.

A Researcher Finds That Respondents Will Probably Misinterpret the Term