Which of the following statements is false about cross-tabulation?
A)It is the primary form of data analysis in some marketing research projects.
B)It is used to determine if differences exist among sub-groups of the total sample.
C)Generally speaking, demographic variables are used as rows and other research variables are used as columns in a cross-tab.
D)It reports both absolute frequencies as well as percentages.
E)The selection of variables for a cross-tab should be driven by the objectives of the research study.

Question

Quizplus · Accepted Answer

Demographic variables can be used as rows or columns in a cross-tab, depending on the research objective and the variables being analyzed. It is not necessary for demographic variables to always be used as rows.

Which of the Following Statements Is False About Cross-Tabulation