Macroenvironmental trends influence the product market. A local bookstore is planning expansion. Which of the following macroenvironmental trend will not be a deciding factor in conducting a market analysis?
A) Increased online purchasing.
B) Price cuts by a supermarket selling books.
C) Environmental agencies advocating reduced consumption of paper.
D) A new government regulation mandating a 5% increase in bookstore employee wages.
E) Book readers increasingly preferring digital or e-books.
Correct Answer:
Verified
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