A new supermarket, The Factory, has installed closed circuit cameras and TVs to find out the category of products and the specific brands favored by customers. This is done so that space allocated to different products can be revised. This is an example of:

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The installation of closed circuit cameras and TVs to understand customer preferences and adjust space allocation for different products is an example of retailing research. The purpose of this research is to optimize product placement and sales performance. The other options (mystery shopper study, cycle time research, logistical assessment, and demand analysis) are not directly related to this scenario.

A New Supermarket, the Factory, Has Installed Closed Circuit Cameras