Which of the following is NOT an example of target marketing?
A) A detergent manufacturer sees the need to include a stain remover formula in its detergents.
B) A company has grouped its customers according to age and gender.
C) A car rental company extending into luxury car rentals has targeted car enthusiasts as its customers.
D) A restaurant intending to find out the preferences of its competitor's customers.
E) An insurance company focusing on risk-averse people to sell its policies.
Correct Answer:
Verified
Q15: A new supermarket, The Factory, has installed
Q16: When Cheetos became the first major brand
Q17: Which of the following is NOT a
Q18: A market researcher is conducting a product
Q19: A marketing firm launched a major advertising
Q21: Customer satisfaction research is designed to assess
Q22: A researcher did not interview the required
Q24: Market segmentation, market targeting, and positioning are
Q25: External research suppliers are more objective and
Q29: The process of identifying people or markets
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