Customer satisfaction research is designed to assess strength and weaknesses in a firm's marketing mix.

Name: Customer satisfaction research is designed to assess strength and weaknesses in a firm's marketing mix.
Brand: Quizplus
Rating: 4.8 (48 reviews)

Question

Quizplus · Accepted Answer

Customer satisfaction research aims to gather feedback from customers about their experiences with a company's products or services, and this information can be used to identify areas of the marketing mix that need improvement or reinforcement.

Customer Satisfaction Research Is Designed to Assess Strength and Weaknesses