When Cheetos became the first major brand of snack foods to be made and marketed in China, product taste tests revealed that the traditional cheese-flavored corn puffs did not appeal to Chinese consumers. This is an example of:

Question

Quizplus · Accepted Answer

The scenario described is an example of new-product planning research, where the company is conducting taste tests to understand the preferences of the target market and adapt the product accordingly. This information can then be used to develop a new product or modify the existing one to better align with the preferences of the Chinese market.

When Cheetos Became the First Major Brand of Snack Foods