Acme Corporation surveys its consumers to determine how they view the similarities and dissimilarities among relevant product attributes for a set of competing brands. This is an example of:

Question

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This is an example of positioning research, as Acme Corporation is trying to understand how consumers view the relative strengths and weaknesses of competing brands in order to position its own product most effectively in the market.

Acme Corporation Surveys Its Consumers to Determine How They View