Which of the following is ethical in marketing research practices?

Question

Quizplus · Accepted Answer

De-briefing is ethical as it involves informing participants about the purpose of the research, the data collected, and how it will be used. It ensures transparency and honesty in the research process.

All other options (A, B, C, and E) are unethical practices in marketing research. Sugging involves disguised selling, frugging involves fundraising under the guise of research, curbstoning involves misrepresenting oneself as a researcher for personal gain, and de-anonymizing involves revealing the identity of participants without their consent.

Which of the Following Is Ethical in Marketing Research Practices