Question 1

A report or presentation of marketing research is often the only part of a marketing research project that will be seen by those commissioning the report.

Accepted Answer

The report or presentation of marketing research is the final deliverable of the project, and it is usually what the clients or commissioners will use to make decisions. Therefore, it is important to ensure that the report accurately represents the findings of the research and effectively communicates the results to the intended audience.

Question 2

Common items contained in the appendix of a research report include the name, position, employing organization, address, telephone number of the person submitting the report, and the date a report is submitted.

Accepted Answer

The appendix of a research report typically contains supplementary material that is too detailed for the main text, such as raw data, additional tables or figures, questionnaires, or detailed descriptions of experimental procedures, not personal contact information or submission dates.

Question 3

Information in an appendix is cited in the research report to guide a reader to further technical or statistical detail.

Accepted Answer

This is because an appendix is added to provide supplementary information that is not essential to the main content, but can be helpful for readers who want to delve deeper into the technical or statistical aspects of the research. Thus, citations in the main body of the research report may refer the reader to the relevant section of the appendix for further details.

Question 4

Discuss the importance of making presentations that are well organized, professionally developed, and effectively delivered.

Accepted Answer

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Question 5

What are the issues addressed in the methods-and-procedures section of a marketing research report?

Accepted Answer

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Question 6

The visual presentation is a separate but equally important component of a marketing research report.

Accepted Answer

Visual presentation plays a crucial role in the marketing research report as it helps in presenting the data in a way that is easily understandable and interpretable. It includes charts, graphs, tables, and diagrams that help in illustrating the findings and recommendations in a concise and clear manner.

Question 7

Researchers should avoid using statistical methods unless they are essential to derive meaning from the data collected.

Accepted Answer

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Question 8

Discuss the organization format common to all marketing research reports.

Accepted Answer

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Question 9

What are the objectives of a professional marketing research report?

Accepted Answer

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Question 10

Mention five problem areas that may arise when writing a marketing research report.

Accepted Answer

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Quiz 13: Communicating Marketing Research Findings