Which of the following is true of marketing research?

Question

Quizplus · Accepted Answer

Marketing research is an interdisciplinary field that draws heavily on social sciences such as sociology, psychology, anthropology, and economics for both theories and methods. It involves collecting and analyzing data to inform decision-making in marketing and business. While large businesses may have more resources to invest in marketing research, it is not exclusive to them, and small businesses can also benefit from it. Both quantitative and qualitative research techniques are used in marketing research depending on the research question and objective. However, marketing research does not involve the management of activities in a supply chain.

Which of the Following Is True of Marketing Research