A new supermarket, The Deluxe Mart, collates its sales data using scanners at the point of purchase. It uses this data to identify the products to stock and the type of content and media to use to attract customers. In this scenario, The Deluxe Mart is most likely using:

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The scenario describes The Deluxe Mart's use of sales data to inform decisions about stocking products and marketing content, which is an example of retailing research. Perceptual mapping and concept testing are more focused on customer preferences and perceptions, rather than sales data. Test marketing is a specific type of market research that involves introducing a product to a small market to test its viability. Logistical assessment refers to the evaluation of supply chain processes and efficiency.

A New Supermarket, the Deluxe Mart, Collates Its Sales Data