In the context of marketing research, curbstoning occurs when:
A) a researcher does not maintain respondent confidentiality.
B) a researcher deanonymizes information on the Internet by combining different publicly available records available at social networks.
C) a researcher's trained interviewers or observers make up observed respondents' behaviors.
D) a researcher fully explains to respondents any deception that was used during research.
E) e-tailers display ads at one website based on a user's previous surfing behavior.
Correct Answer:
Verified
Q8: Research investigations that focus on topics such
Q9: Which of the following illustrates the abuse
Q10: The process of fully explaining to respondents
Q11: Aura Inc. is a research firm that
Q12: Test marketing _.
A) identifies two or more
Q14: Zephyr Corp. manufactures air purifiers. It comes
Q15: The practice of data collection personnel filling
Q16: Sally browses through different articles featured on
Q17: Which of the following is a technique
Q18: A new supermarket, The Deluxe Mart, collates
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