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In the Context of Marketing Research, Curbstoning Occurs When

Question 13

Multiple Choice

In the context of marketing research, curbstoning occurs when:


A) a researcher does not maintain respondent confidentiality.
B) a researcher deanonymizes information on the Internet by combining different publicly available records available at social networks.
C) a researcher's trained interviewers or observers make up observed respondents' behaviors.
D) a researcher fully explains to respondents any deception that was used during research.
E) e-tailers display ads at one website based on a user's previous surfing behavior.

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