Which of the following illustrates the abuse of respondents in marketing research?
A) Selling unnecessary or unwarranted research services
B) Not providing the promised incentive for completing interviews or questionnaires
C) Having friends and relatives fill out surveys
D) Not using the designated sample of respondents but rather anyone who is conveniently available to complete a survey
E) Revealing one's clients to respondents
Correct Answer:
Verified
Q4: Research depicts the typical Saturn dirt bike
Q5: Marketing to consumers based on research of
Q6: In the context of marketing research, which
Q7: Apex Corp. asks its consumers to determine
Q8: Research investigations that focus on topics such
Q10: The process of fully explaining to respondents
Q11: Aura Inc. is a research firm that
Q12: Test marketing _.
A) identifies two or more
Q13: In the context of marketing research, curbstoning
Q14: Zephyr Corp. manufactures air purifiers. It comes
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