Marketing to consumers based on research of the entire process consumers go through when making a purchase is termed:

Question

Quizplus · Accepted Answer

Shopper marketing focuses on understanding the entire buying process of consumers, including their motivations, behavior, and decision-making processes. It involves creating marketing strategies that target consumers at different stages of the buying process, from before they enter the store to after they leave. This approach helps to optimize marketing efforts and increase sales by tailoring the marketing message to the specific needs and preferences of consumers.

Marketing to Consumers Based on Research of the Entire Process