Apex Corp. asks its consumers to determine how they perceive the similarities and dissimilarities among relevant product attributes for a group of competing brands. In this case, Apex Corp. is most likely using the technique of _____.

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Perceptual mapping is a technique used to understand how consumers perceive the similarities and dissimilarities among relevant product attributes for a group of competing brands. Concept testing is a technique used to test ideas for new products or product changes. Behavioral targeting is a technique used to deliver personalized advertising to consumers based on their behavior. Bivariate regression analysis is a statistical technique used to analyze the relationship between two variables. ANOVA is a statistical technique used to analyze the differences between groups of data.

Apex Corp Asks Its Consumers to Determine How They Perceive the the Similarities